December 10, 2025
Nithiya Rajendiran

In today’s hyper-competitive B2B landscape, digital transformation is no longer optional, it is critical for survival. Enterprises are grappling with complex supply chains, fragmented customer experiences, and an overwhelming influx of data. Forward-looking enterprises realize that Generative AI is now central to survival and innovation, not simply a technology upgrade.
Generative AI has emerged as a powerful enabler of transformation, helping businesses automate processes, make smarter decisions, and deliver highly personalized customer interactions.
Leading market research from McKinsey, Gartner, EY, KPMG, and Kearney shows that companies integrating Generative AI into their digital strategies are already achieving outsized advantages. Yet, many are still stuck at the experimentation phase, risking being left behind.
